Three Levers: The Message, The Tone, The Thing
Frank Chimero was born in Wantagh, New York in 1984. After a childhood of music and drawing, he started to combine the two and then found his way into graphic design. He now lives in Portland, Oregon, and spends his time split between client projects, personal work, teaching at Portland State University, and speaking around the world about empathetic, humanist design. His fascination with the creative process, curiosity, and visual experience informs all of his work. Each piece seeks to elevate the mundane to something special, and is part of an exploration in finding wit, surprise, honesty, and joy in the every day. The work involves a strong sense of play, with a hearty enthusiasm for nonsense and alogical thinking.
His clients include The New York Times, Nike, WIRED Magazine, Microsoft, Bloomberg/BusinessWeek, Newsweek, The Atlantic, Starbucks, GOOD Magazine, Ediziozi Corraini Press, and others. He has been featured by Vanity Fair, Monocle, and The Society of Illustrators. In 2010, he was chosen by Print Magazine as a New Visual Artist (Top 20 Designers Under 30) and by the Art Directors Club as a recipient of the Young Gun award.
Attract and Engage
Luke Hayman was born in Hemel Hempstead, England and studied graphic design at Central St. Martin’s School of Art, London, graduating with honors in 1988. He has lived and worked in New York City since 1992. He joined Pentagram as a partner in December 2006. Hayman has wide-ranging expertise in the design of magazines, books, identities and exhibitions. He has served as the design director of I.D. magazine, senior partner and associate creative director in the Brand Integration Group (BIG) at Ogilvy & Mather, New York, creative director for Media Central and Brill’s Content magazine, and creative director of Travel + Leisure magazine.
In 2004 he joined New York magazine as design director, and working alongside editor in chief Adam Moss, was instrumental in restoring the title to prominence. At Pentagram he has redesigned numerous publications including TIME, Consumer Reports, Adweek, Better Homes & Gardens, The Advocate, Vibe, Radar, The Atlantic and The Khaleej Times. Hayman has designed identities for Kagan, the New York Photo Festival, the World Science Festival, the White House Historical Association, the Outward Bound Center for Peacebuilding, the Southeastern Center for Contemporary Art and BankUnited. His work has been consistently recognized by the American Society of Magazine Editors, the Society of Publication Designers, the American Institute of Graphic Arts, Folio magazine and the Art Directors Club. His tenure at New York culminated in 2006 with a prestigious National Magazine Award for excellence in magazine design from the American Society of Magazine Editors. New York was also twice named Magazine of the Year by the Society of Publication Design and received a silver award from British Design and Art Direction (D&AD). Hayman has lectured at design conferences in the US, Canada, Europe and South America and in 2008 he presented the Delacourt Lecture at the Columbia School of Journalism. He teaches at the School of Visual Arts in New York City.
To the Core: The story of design’s recent radical evolution and how to make the most of it.
The past decade has seen a major change in how we understand the profession of design. With the emergence of the term ‘Design Thinking’ we are seeing a move from strictly visual practice to process and systems design. This has created a tension where many are uncertain of what it is, exactly, that designers are supposed to be doing.
We will go to the core of design by stripping back the many new layers of its meaning. And by going to the core, we will reestablish the central purpose of design, and suggest how best to move our profession forward.
Paddy Harrington is executive creative director for Bruce Mau Design (BMD). Since joining the Studio in 2003, Mr. Harrington has led some of BMD’s largest projects including designing the fan experience for the NFL’s New York Jets and New York Giants New Meadowlands Stadium, a global sustainability platform for Coca-Cola, and a sustainable urban mobility program and vision for Mecca, Saudi Arabia. Harrington is an award-winning writer and filmmaker with experience in architecture, broadcasting and advertising. He has lectured globally at design conferences and academic institutions including Brown, Harvard, and the Central Academy of Fine Art in Beijing. Harrington holds a Master’s of Architecture from the University of Toronto, and an undergraduate degree in English Literature. He is married with three children and lives in Toronto.
Watching the Designers: 10 things good designers do.
Adrian Shaughnessy is a self-taught graphic designer based in London. He spent 15 years as creative director of Intro, the design studio he co-founded in 1998. During his time at Intro, the studio won numerous awards including a D&AD Silver. It was an early adopter of digital technology, and a pioneer of motion graphics within graphic design. At it’s height the company employed 40 people. A studio monograph titled Display Copy Only was published by Laurence King Publishing in 2001. In 2004, Shaughnessy left to pursue an interest in writing and to work as an independent design consultant. Today he runs ShaughnessyWorks, a consultancy combining design and editorial direction. He is also a co-founder and director of the publishing company Unit Editions. He has written and art directed numerous books on design. His book How to be a Graphic Designer Without Losing Your Soul has sold over 80,000 copies and has been published in numerous foreign language editions. His two most recent books are Graphic Design: A User’s Guide and Studio Culture: the Secret Life of the Graphic Design Studio and Supergraphics. Transforming Space: Graphic Design for Walls, Buildings & Spaces Between 2006-09, Shaughnessy was founding editor of Varoom: The Journal of Illustration and Made Images, a magazine dedicated to the analysis of contemporary image making. He writes regularly for Eye and Creative Review, and has a monthly column in Design Week. He is a frequent contributor to the avant garde music magazine The Wire, and a contributing writer to Design Observer. Shaughnessy lectures extensively around the world. He was a keynote speaker at Semi-Permanent 2010 in New Zealand. He has lectured at AIGA conference in USA, and AGDA in Australia. He hosts a regular series of one-hour weekly radio shows on Resonance FM called Graphic Design on the Radio. He is an external examiner at three UK universities: LCC, London; Sheffield Hallam; Liverpool John Moores University. He has recently been appointed Visiting Professor for the Communication Art & Design course at the RCA in London.
Vince Frost is arguably Australia’s most recognised designer and certainly one of the most globally celebrated and awarded of our time.
A member of D&AD (Design and Art Directors, London), ISTD (International Society of Typographic Designers, London) and the AGI (Alliance Graphique Internationale, Switzerland), Vince plays an active role in the global design community, regularly siting on international judging panels and lecturing at colleges and conferences around the world.
In the early 90’s he became Pentagram London’s youngest Associate Director and after five years at the design industry’s best “finishing school”, he set up his own London studio, Frost* Design. Since then, many awards have come Vince’s way, including D&AD silvers, golds from the New York Society of Publication Designers and gongs from the New York and Tokyo Art Directors’ Clubs.
In 2004 Vince made the move to Sydney, where his famous Surry Hills (NSW) studio, Frost*, now employs 40+ people. Calling Australia home for more than 7 years now, Vince continues to work for global clients and win international accolades. Working on a diverse range of projects, from environmental graphics and exhibitions to magazine and book design, corporate identity, brand strategy, advertising and interactive design, Vince’s approach is all about exceptional ideas and adhering to the philosophy that ‘anything is possible’.
Vince’s innovative use of photography and distinctive, striking typography has been applied to a variety of work, including the award-winning literary magazine Zembla (UK), The Independent newspaper magazine (UK), stamps for the Royal Mail (UK) and Australia Post and advertising for Tourism Northern Territory. Locally, Vince and his studio work on a wide range of projects from packaging design for Donna Hay, environmental graphics for Qantas and Manta and Coast restaurants for Manfredi Enterprises, as well as the Australian headquarters of The Commonwealth Bank, American Express and Deutsch Bank; exhibition design for Object Gallery and “Freestyle” for Melbourne Museum; set design, identity design and promotions for Sydney Dance Company’s “Cut” production; the identity for Warner Music Australia’s Mushroom Records label, amongst many others.
Throughout his career, Vince has collaborated with cultural institutions and specialist practitioners to produce innovative design solutions that are striking in their clarity of communication, conceptual strength and graphic excellence. This includes projects with the V&A (UK), the Serpentine Gallery (UK), The Barbican (UK), The Wapping Project (UK), and the re-branding of the Sydney Opera House and the State Library of New South Wales.
Vince continues to work with a broad range of international clients, including Phaidon Press in London, Colliers International, D&AD in London and he was recently appointed Creative Director for the iconic Woolworth’s Department store in South Africa, designing across a number of touchpoints throughout the stores and cafes.
The designer also undertakes frequent local and oversees trips for speaking and education engagements and awards judging. This year Vince has travelled to South Africa to speak at Design Indaba and recently presented at Creative Sydney, Semi Permanent in Perth and Squiz in Hobart. He was also a judge in Qantas’ most recent Spirit of Youth Awards and is providing a mentorship to its design category winner. In 2008, Vince was incredibly proud to be selected as one of the Creative Directors for ‘Abundant Australia’, the Australian exhibition at the 11th International Venice Architecture Biennale in Italy.
In 2006, Vince’s work was the subject of a retrospective staged at the Sydney Opera House by Object Gallery, in an exhibition that he also designed. That year his work was also featured in a major design exhibition at Sydney’s Powerhouse Museum. As a part of the Object Gallery retrospective, Vince’s work was documented in a 500-page book, Frost*(sorry trees), spanning more than a decade of award-winning projects.
In a nod to his teenaged art college beginnings, when we would sell his home screen-printed t-shirts to boutique’s on London’s Kings Road, Vince collaborates with internationally lauded artists to produce a bi-annual collection of intelligently designed t-shirts, for men and women.
In 2008 he was appointed as one of the Creative Directors for the Australian exhibition at the 11th International Venice Architecture Biennale, co-curating the exhibition and creating the “Abundant” branding and design.
Most recently Vince was voted one of the top 100 influential people in Sydney by Sydney Morning Herald’s the (Sydney) magazine.
